Forza Kuwait

Flog , The Latest Trend

February 16, 2007

A new trend in the USA is Flogs

Flogs are fake blogs , that companies create to advertise something , for example

MediaPost
write about Walmart Flog attempt

A pro-Wal-Mart blog called “Wal-Marting Across America,” ostensibly launched by a pair of average Americans chronicling their cross-country travels in an RV and lodging in Wal-Mart parking lots, has been reduced to a farewell entry. One of its two contributors was revealed to be Jim Thresher, a staff photographer for The Washington Post.

The blog, launched Sept. 27, was profiled in this week’s issue of BusinessWeek, which exposed the site as a promotional tactic engineered by Working Families for Wal-Mart (WFWM), an organization launched by Wal-Mart’s public relations firm Edelman. WFWM paid for the RV and all travel expenses, rerouted the trip’s original plan, and plastered a logo on the RV’s side. Though a banner ad announced WFWM sponsored the site, it did not divulge Wal-Mart paid for the couple’s RV, gas, food and other expenses.

Let hope we don’t Import that Trend ( as we always do , we are eager to import all bad trends ) or are they already here ?

Posted by Forzaq8 under General, websites, Kuwait |